Platform ¶
We were approached by long standing client Tony McKinlay to produce a brand for a new joint venture with a traditional Devon farmer Barney Butterfield – a new restaurant nestled within the heart of SE1, under the history-steeped arches of London Bridge station. Diverting from the organic, fair trade, ‘gate-to-plate’ dining described to us, our eyes turned to the building. Named Platform, the restaurant sits in the archway under the oldest of the London railway termini and one of the oldest stations in the world. We explored the design of London transport systems; the black and white gloss brickwork, the humanist typefaces synonymous with the tube networks and railways of London. Taking inspiration from these devices we developed a branding system and signage for the venue which in turn determined the visual style of the website.
