We first worked with Rare games earlier in the year designing vinyls for their new Birmingham office, so when we were approached in September to help out with their press day we were keen to get involved.

October was to see the worldwide release of Kinect Sports: Season Two and Rare were set to hold a press day on 8th September, inviting UK, European and American journalists to preview the game. Rare HQ, Twycross, was to be transformed, each new sport having its own area - stylised with artwork, character cuts outs, lights, bars and even an igloo!

Substrakt worked with Rare producing assets, large-scale prints and vinyls for each individually themed room spread across the site - in the building, marquee and igloo. Some of the deliverables included twelve 5ft character cut outs, large logo wall vinyls, material banners, designed flags and magnetic signs for the golf buggy.

During the installation, Andy and I also got a cheeky play on the darts and baseball, top stuff!

Thanks to Rare for the photos!